The fundraiser creates a campaign and provides detailed information about their product, company, team, qualifications, track record, valuations, and the amount they are seeking, as well as the equity available.
What is equity crowd funding?
Equity Crowdfunding enables the general public to fund start-up companies and small businesses in return for equity. In simple terms, people give money to a business and receive a share of ownership of that business. If the business succeeds and its value goes up or is sold, such investors get a share of the profits or capital gains.