Privacy Policy

The data we collect, how it's used, and who we share it with.

Effective Date:
April 10, 2021

We care about your privacy and want to help you understand how we collect, use, and share your personal information.

Who we are

AfriCrowd LLC and its parents, subsidiaries, affiliates, agents, representatives, consultants, employees, officers, and directors — (collectively, “AfriCrowd,” “we,” or “us“, “our“) is an online crowdfunding platform for Users to seek to raise funds for their own Campaigns and to contribute to the Campaigns of others. Campaign Owners can offer equity to Contributors in exchange for the Contributors’ investment of funds. We are based in New York, United States. Undefined capitalized terms used herein shall have the definitions as set forth in our Terms of Use.

How this Policy applies

This Privacy Policy explains how AfriCrowd collects, uses, or otherwise processes information we collect about you and how you can control the collection, correction and/or deletion of such information when you use our Website: https://africrowd.fund, including on a mobile device and related services (the “Service“ or the “Services”) or any other service to which this policy is linked. Your use of our Website and the Services is also governed by our Terms of Use (“Terms“), which are to be read in conjunction with this policy.

Data you provide to us

We collect the information you provide directly to us, information from 3rd parties, and information that we collect through automated means. As described below in more detail, we may collect the following categories of information about you or your use of the Service:   (1) identifiers (such as name, email address); (2) commercial information (such as transaction data); (3) financial data (such as credit card information); (4) Internet or other network or device activity (such as browsing history; (5) device identifiers (such as IP address); (6) geolocation information; (7) professional or employment-related data (such as when you identify employers in a Campaign); (7) inference data about you; (8) legally-protected classifications (such as if you reveal the gender in public forums); (9) physical characteristics or descriptions (such as if you provide us with a photograph); (10) sensory information (such as if you call us and leave a voicemail); and, (11) other information that identifies or can be reasonably associated with you.   More specifically, we collect:  
  • Registration information you provide when you create an account or a Campaign, enter a promotion or link your profile on a third-party site or platform with your registration account, such as your first name and last name, country of residence, gender, date of birth, email address, username, and password.

  • Transaction information you provide when you request information, contact AfriCrowd or make a Contribution to a Campaign
  1. Information you provide when you create a Campaign including some banking information, contact information such as your phone number, email address, mailing address.


  2. Information you provide to us that is used for compliance purposes when you make a Contribution or create a Campaign, such as your government ID, information needed for tax forms, other information required for payment processing. Please note that in many cases, AfriCrowd cannot view or access all of the information you provide to us for compliance purposes, such as complete bank account numbers or government IDs, as this may be transmitted via automated means directly to the vendor that requires that compliance information.


  3. Information you provide in public forums on our sites and applications, such as your public posts.


  4. Information sent directly to another User, post, or similar functionality, where we are permitted by applicable law to collect this information.


  5. Information you provide when signing up for updates and news from a Campaign pre-launch on the Site.


  6. Information we obtain from a third party, such as a site or platform provider, about the use of our Site or Services on third-party platforms or devices.


  7. Location information, including location information provided by a mobile or other device interacting with one of our sites or applications (including through beacon technologies), or associated with your IP address, where we are permitted by law to process this information.


  8. Activity information about your use, and the use by any person(s) you authorize through your account, of our sites and applications, such as the content you view or post, how often you use our services, and your preferences.


  9. Usage, viewing, technical, and device data when you visit our sites, use our applications on third-party sites or platforms, or open emails we send, including your browser or device type, unique device identifier, and IP address.


  You may decline to provide us with your information. However, this will limit your ability to register for an account or use our Services. You may Contribute to a Campaign without creating an account to use our Services, but we will still need to collect required information for compliance purposes in order to process your Contribution. However, to adjust your Contribution, save payment details for future Contribution, comment on a Campaign, and take most other actions on our Site, you will need to finish creating an account. You may review, change or remove certain types of your information through your account settings.

How we collect information

  1. We collect information you provide to us when you access, use, request or purchase our Services, request information from us, register with us (including when you link your profile on a third-party site or platform with your registration account), participate in public forums or other activities on our sites and applications, respond to User surveys, or otherwise interact with us online or offline.

  2. We collect information through a variety of technologies, such as cookies, Flash cookies, pixels, tags, software development kits, application program interfaces, and Web beacons, including when you visit our sites and applications or use our applications on third-party sites or platforms using one or more devices, whether or not you are logged in or registered.

  3. We collect information using analytics tools, including when you visit our sites and applications or use our applications on third-party sites or platforms.

  4. We acquire information from other trusted sources to update or supplement the information you provided or we collected automatically, such as when we validate postal address information using third-party services. Applicable law may require that you authorize the third party to share your information with us before we can acquire it.

  5. If you access our Services through a third-party connection or log-in (like a social network), we may collect certain information from your social network profile. For a description of how social networking sites handle your information, please refer to their privacy policies and terms of use, which may permit you to modify your privacy settings. If you do not want to share information from your social network profile, do not access our Services through that third-party service.

How we use this information

Consistent with applicable law and choices and controls that may be available to you, we may use information collected (including the categories set forth above) from you, or from devices associated with you:

  1. To enable us to provide you with our Services, and to improve and promote our Services.

  2. To communicate with you about your account or transactions on our Site and send you information or request feedback about features on our sites and applications or changes to our policies.

  3. For our marketing and third-party marketing purposes: to send you offers and promotions for our products and services or third-party products and services.

  4. Personalize the Services, content and experiences.

  5. Provide you with targeted advertising based on your activity on our sites and applications and on third-party sites and applications.

  6. Operate, understand, optimize, develop, or improve the Services, our sites, applications, products, services, and operations, including by performing User market research and using analytics tools.

  7. Bug detection and error reporting.

  8. Audit consumer interactions on the Services including measuring the placement, frequency, efficacy, and compliance of advertising and ad impressions.

  9. Security, Fraud, and Legal Compliance, including to detect, investigate and prevent activities that may violate our policies or be illegal.

  10. We may aggregate and/or anonymize any information collected through the Service so that such information can no longer be linked to you or your device. (“Aggregate/Anonymous Information”). We may use Aggregate/Anonymous Information for any purpose and share such data with any third parties, including advertisers.

How we share your information with third parties

We may share the categories of information identified above for the following business and commercial purposes:

  1. When you Contribute to a Campaign, we share your Contribution information with the Campaign Owner so that the Campaign Owner can, for example, send you Perks, provide you with customer service, conduct market research, and comply with our Additional Terms and policies. Please note that once we share your personal information with a Campaign Owner, the information received by the Campaign Owner is controlled by that company and becomes subject to the Campaign Owner’s privacy practices.

  2. We also share certain types of Contribution information with necessary third parties for compliance purposes like payment processing or identity verification.

  3. When you create a Campaign, we share some of the information you provide with necessary third parties for financial compliance purposes, such as preparing for Campaign disbursement or sending you tax forms.

  4. Please note that once we share your personal information with another company, the information received by the other company is controlled by that company and becomes subject to the other company’s privacy practices.When you allow us to share your personal information with another company, such as: Electing to share your personal information with carefully selected companies so that they can send you offers and promotions about their products and services, and Directing us to share your personal information with third-party sites or platforms, such as social networking sites.

  5. When companies perform services on our behalf, like marketing and advertising, and customer service; however, these companies are prohibited from using your personal information for purposes other than those requested by us or required by law.

  6. When we share your personal information with third parties in connection with the actual or proposed sale of a business, to enforce our Terms of Use or rules, to ensure the safety and security of our Users and third parties, to protect our rights and property and the rights and property of our Users and third parties, to comply with legal process (including to comply with national security or law enforcement requirements), or in other cases if we believe in good faith that disclosure is required by law.

  7. When we share your personal information with your consent, including when you post personal information on public forums or blogs accessible to third parties.

Your controls and choices

The laws in some jurisdictions require us to provide you with the ability to exercise certain controls and choices regarding our collection, use, and sharing of your information. Information for residents of certain jurisdictions is below. To the extent that those laws apply to you, your controls and choices may include any of the following:


    1. Updating or deactivating your AfriCrowd account.

 

    1. Choosing or changing your choices for subscriptions, newsletters, and alerts.

 

    1. Choosing whether to receive offers and promotions for our products and services from us, or offers for products and services that we think may be of interest to you.

 

    1. Choosing whether we share your personal information with other companies that would like to send you offers and promotions about their products and services.

 

    1. Controlling targeted advertising from many ad networks and partners; data exchanges; and marketing analytics and digital advertising and marketing service providers (by visiting the Digital Advertising Alliance).

 

    1. Controlling whether you want us to access location information, such as by controlling or disabling location services on your mobile device’s settings menu.

 

    1. Choosing to control targeted advertising you receive within applications by using the settings and choices made available to you through your device(s), for example, by re-setting your device’s advertising identifier and/or opting out of interest-based ads.

 

  1. Requesting removal of your personal information from a public forum on one of our sites or application.


You may exercise these controls and choices in various ways, including by taking control of your data on the top right-hand corner of this page, or by using your device or other available settings (for example, by resetting your device’s advertising identifier and/or opting out of interest-based ads). You can opt-out of interest-based ads by visiting the Digital Advertising Alliance or using the opt-out mechanism in the “Interest-Based Ads” link in the footer of the site you are visiting.


Please be aware that if you do not allow us to collect personal information from you, we may not be able to deliver certain experiences, products, and services to you, and some of our Services may not be able to take account of your interests and preferences. If you have questions about the specific personal information about you that we process or retain, and your rights regarding that personal information, please contact us.